A Made in Italy choice
How is a brave shirt born?
We carefully select every stage of production, from printing to packaging, to obtain shirts that are impeccable in every respect.
1. Ideation
Everything starts with inspiration and an artistic process that draws from the beauty that only art and nature can offer. No trends and no fashions.
2. Print
After carefully selecting the best graphics, we entrust them to the expert hands of our printer in Como. After a few test prints, the perfect color saturation and ideal size of the graphics are fine-tuned: the fabric comes to life.
3. Finishing
The finishing phase includes a series of processes used to give fabrics the desired characteristics in terms of appearance, hand feel, elasticity, breathability, and resistance to tearing and washing. The goal is to obtain a fabric with the best possible quality, both from an aesthetic and physical point of view.
4. Packaging
We entrust the production of Camiciecoraggiose to our shirt factory in the province of Varese. Each shirt stems from an Italian design and takes shape through a careful and conscious process, to offer a refined, authentic product designed to last over time.
Viscose and Cotton a brilliant choice
The undisputed protagonists of our shirts are viscose, a plant-based fiber with a unique luster that displays colors in their purest form, and a special cotton, a natural fabric that keeps the colors of Camiciecoraggiose as vibrant as viscose (In the Fit and Composition section of each shirt, you can find the fabric used to make it)
The value of things done well
We choose quality materials that are pleasant to wear, soft and fresh against the skin.
It is important to us to make conscious choices, starting right from what touches the body every day.
We try to reduce the impact of production as much as possible, avoiding fabrics like polyester and also silk, because we believe in a way of creating that is more respectful, not only for those who wear it, but also for what surrounds us.
It is our way, in our own small way, of doing things with care and responsibility.
