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The perfect design

Il disegno perfetto

The ideas for our designs don't all come about in the same way.

Sometimes they come to us while walking, during a stroll with no specific goal in mind.

Other times from a detail seen by chance, from a trip, or from a color that sticks in our mind.

They often also come from museums, from art, from compositions and signs that we observe, assimilate, and then let settle.

We never copy, but we observe a lot.

And when we start drawing, those suggestions re-emerge transformed, simplified, adapted.

Because something that works as inspiration doesn't necessarily work on a shirt.


When you look at a finished shirt, it's easy to think that the design just appeared that way.

In reality, behind every print, there are many trials.

We try different colors, change the scale of the design, modify details that seem minimal but make all the difference on the shirt.

A pattern can work great on paper and then not hold up on fabric.

Or it can be beautiful up close, but too loud when worn.

Finding the right design for a courageous shirt means experimenting, making mistakes, and calmly reviewing everything.

A print must work together with the shirt's style, the fabric, and how it drapes on the body.

It shouldn't "cover" the wearer, but complement them.

There are designs that we really like, but which we understand are not suitable.

Perhaps they are too rigid, or too decorative, or simply don't convey what we want to say at that moment.

And so, they are set aside.


When a print truly works, we know it immediately.

The shirt looks natural, not "designed."

It doesn't seem like a difficult choice, but something that feels spontaneous to wear.


And that's how the right design for a courageous shirt is born:

not from a perfect idea,

but from many carefully conducted trials.